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Marketplace Seller Profit Calculator

Calculate online selling profit with product, shipping, advertising, refunds allowance, payment processing fee and fixed transaction charges.

$ Your measurements

Adjust any value to calculate instantly. Or press Calculate to spotlight your result.

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A practical guide

How this calculator works

Profit can disappear when small transaction charges and acquisition costs are overlooked. This calculator provides a transparent per-sale contribution estimate and the price required to hit a target margin.

What the calculation does

Subtract product and fulfillment costs, fixed fees, ad spend, returns allowance, and the percentage-based processing fee from the selling price. Solve backwards for break-even and the requested target margin.

The basic formula
Profit = selling price × (1 − percentage fee) − fixed costs. Break-even price = fixed costs ÷ (1 − fee fraction). Target price = fixed costs ÷ (1 − fee fraction − target margin fraction).

Important limitations

This is contribution profit per order, not accounting net profit. Taxes, overhead, advertising attribution, variable returns and marketplace-specific fees may require additional modeling.

Common questions

Is the profit after taxes?

No. This tool does not estimate sales tax, VAT or income tax.

Can I use any currency?

Yes. All amount inputs must use the same currency. Select the symbol for display only; no exchange-rate conversion occurs.

What if a target margin is impossible?

If target margin plus percentage transaction fees is 100% or more, no finite price reaches that target with positive fixed costs.

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